SEO Basics to Increase Visits
Info: This article applies to Website Builder purchases made after 14th January 2025. For further assistance, please contact our support team.
In this article, we will outline some essential SEO tips to help increase traffic to your website:
Keep Your Website Content Relevant and Up to Date
The most important factor for SEO is the content of your site. Ensure your content is valuable to your visitors and use relevant keywords in your page or article titles. For example, if you sell shoes and have a special promotion, here are three title options:
- Title 1: Bid of the Week– While this may attract visitors searching for “bid” or “week,” it doesn’t mention shoes, so it may bring in visitors who aren’t interested in your products.
- Title 2: Sports Shoes Sale – This title targets users looking for shoes, which makes it more relevant to your audience.
- Title 3: Sports Shoes Sale in London – This title narrows the focus to people specifically looking for shoes in London, making it even more targeted.
Use Your Own Domain Name
Search engines value the relevance between a website’s content and its domain name. If you’ve built a reputable brand, include it in your domain name. If you don’t yet have a brand name, consider a domain name that describes your business or industry (e.g., ShoesLondon.com or LondonBoots.com).
Name Your Images
Search engines can’t “see” images, so it’s essential to include descriptive filenames for your images. This helps search engines understand what the image is about and can help your site appear in image searches.
Link Your Site to Google Search Console
After setting up relevant content and registering a domain, it’s important to verify your site with Google to start the “indexing” process. Google Search Console helps you monitor and optimize your site’s performance in search results. Google also offers free courses on SEO through its Google Digital Garage.
Make Use of Social Media
Stay connected with your visitors, customers, and partners through social media. For example, you can create a Facebook page for fans of your website. Once created, you can add a “Like” button to your site to allow visitors to follow and engage with your page. For more information, please consult Facebook’s support guides on this.
Optimise for Mobile Devices
With more users browsing the internet on smartphones, it’s crucial that your site looks good and functions properly on mobile. Our editor offers fully responsive designs, meaning your content automatically adapts to different screen sizes. However, we recommend checking the mobile appearance manually by resizing your browser window to simulate a phone view.
IMPORTANT: Avoid fraudulent SEO practices, such as hidden text, links, or stolen content, as these can result in your site being ranked lower in search engine results or being removed from results altogether. For more guidance on this topic, you can consult the Google Search Essentials guidelines.
If you have any further questions, simply raise a support request from within your Online Control Panel or call us on 0345 363 3637. Our Support team are here to help and ready to assist you with your enquiry.
For assistance raising a support request please follow the following guide.